Digital Manga Reading Habits in Japan Revealed by Oricon ME
Surprising findings from Oricon ME show that individuals in their 50s are the leading demographic for digital manga reading on smartphones in Japan. The survey, conducted between May and June 2023, included 10,438 digital manga readers.
50s Age Group Prefer Digital Manga Services
Contrary to the assumption that individuals in their 50s, accustomed to physical manga, would prefer traditional formats, the data indicates that 50.5 percent of weekly digital manga consumers are in this age group. This age bracket is evidently drawn to the convenience of digital platforms. The age group least subscribing to digital manga services was between 10 and 19 years old.
Over Half of Digital Manga Readers Use Smartphones
Moreover, more than half (51 percent) of digital manga readers use smartphones to access content. This suggests that digital manga services are becoming increasingly accessible and convenient for users.
Conclusion
These results from Oricon ME demonstrate that individuals in their 50s are the leading demographic for digital manga reading on smartphones in Japan. Furthermore, the majority of digital manga readers are accessing content through smartphones, indicating the convenience of digital platforms.
